PRODUCT LAUNCH ANIMATION & PROMO
Khalti Rebrand Launch Video
This rebrand merger film is built around the red kite as a symbol of unity, movement, and connection. Flying across Nepal’s diverse landscapes, the kite becomes a visual thread that ties the story together, representing the coming together of two digital wallets into a single, unified platform.
Esewa Beyond wallet launch
This launch film introduces the eSewa Beyond Wallet campaign, highlighting key milestones and unveiling the new AI assistant. Inspired by Apple WWDC, the video uses a clean, stage-driven visual language executed through rotoscoping, chroma key, and 3D to present the platform as a future-ready digital ecosystem. Full video in their page.
The Biggest Payment Jatra
This project is a Khalti digital wallet campaign built around the Payment Jatra concept, where users receive special gifts as they make payments. The visuals use dynamic 3D camera movements in After Effects and sound-reactive animations to create an immersive experience. The execution was highly energetic and experimental, making the process both engaging and enjoyable.
Khalti quiz Launch
This project marks the launch of a quiz platform within the Khalti app, where users can play quizzes using their Khalti points and win exciting coupons. The animation takes a playful, game-like approach inspired by the visual language of the Mario series, using motion and color to create an engaging and approachable experience.
