CGI Promotional Ads
Bringing CGI Promotional video trend to Nepal.
the concept explores how imagination can extend reality through motion and digital transformation.
The project began as a personal challenge to translate the sense of scale, atmosphere, and possibility I feel when observing these spaces. Influenced by contemporary CGI promotion trends circulating on social media, I aimed to adapt this global visual style into a context that feels grounded and locally resonant.
The outcome is a cinematic exploration of how CGI can be used not only as spectacle, but as a tool for storytelling, presence, and visual experience.
Animating these historical structures was an intimate journey for me. Growing up amidst these places, they have etched themselves into my heart, holding a cherished and timeless significance.
Locations:
Ghantaghar | Basantapur | Dharahara
Making Art live among us | YALA Edition.
Seeing murals on walls has always awakened a sense of curiosity in me, bringing out an inner child fascinated by their stories and presence. I often imagined them coming to life as I walked past, moving across the surface and unfolding narratives within the space itself.
Through exploration and years of working in this field, I felt the need to externalize that long-held fascination. This project became a way to translate what had been internal for so long, animating murals not as static images, but as living expressions of how they resonate with me. It is an attempt to give motion to memory, imagination, and the stories that walls quietly hold.
Yala (Patan) has always been a home for Art. Walking down those beautiful creations always made me feel alive. Giving back something to the artists who have spent countless hours making those amazing masterpieces. p.s. took hours for me too tbh XD.
Work for Pari cosmetics.
This project was created to introduce a product that was already established in international markets to a new audience in Nepal. The concept uses familiar urban landmarks and architectural forms as a visual bridge, allowing the product to emerge directly from the environment.
By having the lip gloss appear from buildings and monuments, the animation connects global beauty culture with local context. The city itself becomes part of the narrative, framing the product as both aspirational and accessible. CGI is used not to overpower the setting, but to integrate the product seamlessly into recognizable spaces.
The approach focuses on scale, motion, and transformation. As the product interacts with architecture, it signals arrival, presence, and relevance within the local landscape. The result is a cinematic introduction that situates an international product within a distinctly Nepali visual identity.
Work done for LUminaidNepal.
This project was created around the idea of LuminAID lights as a constant companion in every journey. From the dense streets of Kathmandu to remote trekking routes and finally the Himalayas, the lantern becomes a symbol of continuity, reliability, and movement.
the transition across landscapes, following a single path that unfolds through cities, trails, and high-altitude environments. The foldable, rechargeable nature of the lantern is reflected in the way it moves through space, adapting seamlessly to each setting while maintaining a sense of light and direction.
Rather than presenting the product in isolation, the film places it within lived environments. Light is treated as guidance rather than spectacle, illuminating routes, spaces, and moments along the journey. The final arrival in the Himalayas reinforces the idea that LuminAID is designed not only for convenience, but for exploration, resilience, and presence wherever the path leads.
